Trojans Gear Up for Gulf South with New Branding and BSN Sports/Nike Licensing Agreements

| Athletics

In preparation for its transition to the Gulf South Conference this fall, the Department of Athletics at Trevecca Nazarene University announces a series of moves–including a full visual rebrand and licensing/apparel agreements with Nike and BSN Sports–that will give the Trojans a fresh new look in competition and on the sidelines for the 2024-2025 season.

Trevecca Trojans Primary LogoThe department’s comprehensive graphic rebrand encompasses all sports and includes a primary Trevecca logo, a Trojan logo, a Trojan wordmark, individual team wordmarks, a Power T logo, and updated typography. This marks the Trojans’ first sweeping athletic brand refinement since the early 2000s.

Trevecca has entered into a licensing agreement making BSN Sports ​​a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment and a division of Varsity Brands, the official supplier of Trojan athletic apparel, fan wear, and on-campus branding for all varsity sports. The BSN and Trevecca partnership includes an exclusive agreement with Nike to outfit student-athletes and coaches with premium Nike gear for team wear, including uniforms, apparel, and accessories.
All these initiatives build upon recent positive momentum in Trojan sports programs and are designed to extend and elevate Trevecca’s brand as a new member of the Gulf South Conference, which became official on July 1, 2024.  
“These moves allow us to further capitalize on the momentum generated from our success last season and are harmonious with the renewed energy that goes along with our move to the Gulf South,” Director of Athletics Mark Elliott said. “It’s a perfect time for all Trevecca teams to offer a consistent, refreshed look that will enhance recruiting opportunities, nurture alumni pride, and bring national recognition to our programs.“
Trojans fans will soon be able to join the party. As part of the BSN Sports agreement, Trevecca will open an official online sideline store with 24/7 access to fanwear and branded apparel, plus team-specific stores during select periods throughout the year.
Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program, said, “We are thrilled to support the Trojan athletic program in partnership with NIKE to elevate their athlete experience. This partnership will ensure the TNU brand is represented through the highest-quality apparel and equipment available. It will also provide an extensive support team to the campus’ coaches and administrators so they can dedicate their time to their student-athletes.” 

The multi-year agreement between Trevecca and BSN Sports includes numerous incentives for Trevecca. The agreement officially started July 1, 2024.
BSN SPORTS is now the Trojans’ exclusive provider of apparel, footwear, and other equipment needs, highlighted by the outfitting of all Purple and White teams in NIKE gear. The contract provides TNU Athletics with top-level NIKE apparel and footwear and ensures brand consistency across all teams.

About Nike:

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.  

For more information, visit and follow @NIKE.


Farmers Branch-based BSN SPORTS is a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. 

Focused on providing game-changing solutions through local partnerships, multi-brand selection, and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS, please visit

About Trevecca:

Trevecca Nazarene University ( is a Christian university in the heart of Nashville focused on preparing students for lives of leadership and service.  Founded in 1901, Trevecca is committed to a holistic education that encourages students to grow intellectually, socially, emotionally, physically, and spiritually. Trevecca’s NCAA Division II athletic programs help student-athletes prioritize their relationship with Christ, academic studies, and athletic performance.